About Us

You're welcome to read about us, but really, we're all about you.

Hi there! Lindsay here 👋🏽  and I am the Founder of GITL. One thing you should know about me: Self-tanner has always been my #1 beauty must-have. One layer of self-tanner makes me feel like I can accomplish anything!

Whereas most tanners contain harmful chemicals, I’ve specifically formulated our vegan self-tanning mousse to be sulfate and paraben-free and made with natural and organic ingredients, containing EcoCert-approved DHA. Our customers love the streak-free, transfer-free, quick dry, and professional strength color.

But our differentiator extends far beyond the product.

The beauty industry is all about self-confidence, and I wanted to create the first self-tanning brand featuring real customers and an inclusive community that shares the love of a healthy glow and instant confidence boost.

As the daughter of a parent in an underrepresented group, diversity and inclusion has always been a huge part of my life, and the sudden passing of my dad is what inspires me and motivates me every day.

With all of my heart, thank you for choosing GITL: created with you front and center, so you can stand confidently front and center. ✨

GITL has been seen in The NY Times and ABC as well as OK! Magazine which featured GITL in their A List Beauty & Fashion Picks and Spotlyte named GITL as one of 8 New and Incredible Self Tanners That You’ll Be Slathering on All Summer, sharing the list with industry beasts including L’Oreal and St. Tropez.


My Dad & Me