You're welcome to read about us, but really, we're all about you.
Hi there! Lindsay here 👋🏽 and I am the Founder of Get Into The Limelight (GITL). One thing you should know about me: Self-tanner has always been my #1 beauty must-have. One layer of self-tanner makes me feel like I can accomplish anything.
While scrolling through famous self-tanning brands on Instagram, I realized the well-known self-tanning brands at major retailers like Sephora and Ulta primarily and consistently market to what is referred to as a “beach body.” On social media, these brands are almost always posting photoshopped photos of thin and/or fit women standing perfectly posed in a dreamy location. For an industry that is all about self-confidence, the promoted image of beauty is highly selective, edited, and fictitious rather than inclusive, genuine, and real. The industry ignores so many demographics: plus size or those with varying body compositions, members of the LGBTQ+ community, and people with skin conditions. These are only some of the many demographics completely missing from tanning brands on social media and across other marketing channels.
Not only has self-tanner empowered me personally to gain confidence (I’ve previously felt self-conscious about my skin), but it is also important to me to create self-confidence within a large and diverse community. I am a daughter of a parent in an underrepresented group, a group which the tanning industry has the opportunity to support.
Growing up with a father who was gay has made diversity and inclusion a big part of my life. But my world fell apart when my dad took his own life in 2012.
After my dad passed away, I was determined to rebuild my world by traveling. For the four years I spent traveling the world out of a backpack, I would carefully ration my self-tanner bottles until the next time I was in the U.S. to order more on Amazon. (Yes, I really do love self-tanner THAT much!)
It was on my trek to Everest Base Camp in 2018 where I originated the idea for Get Into The Limelight and decided that creating the only inclusive self-tanning brand was the next challenge I wanted to conquer. GITL delivers confidence and inspires personal growth to all, because Everyone Deserves a Spot in the Limelight ✨