About Us

Started by a passionate product developer who happens to love self-tanning (read more about Lindsay's Story), Get Into The Limelight began as a family-run business with over 10,000 orders shipped from the front door of our home.

Since 2018, GITL has grown into a global name in sunless beauty. Worn by Sydney Sweeney and Alex Cooper and known for iconic collaborations with Sammi “Sweetheart” Giancola and Amanda Stanton, the brand delivers a celebrity-level glow made for real life.

Each formula is made with premium, conscious ingredients that deliver professional results and a natural, streak-free bronze without the sticky feel or strong scent. All products are vegan, cruelty-free, dermatologist-tested, and proudly made in the USA.

Get Into The Limelight continues to redefine self-tanning through innovation, inclusivity, and authenticity, building a community that celebrates confidence in every shade of glow ✨