About Us

You're welcome to read about us, but really, we're all about you.

GITL's mission is to provide high quality, safe, and reasonably-priced self-tanning products so you can feel good, look good, and thrive!

All products are created with you front and center, so you can own your Limelight and glow with confidence ✨

Started by a passionate product developer who happens to love self-tanning (read more about Lindsay's Story), GITL began as a family-run business with over 10,000 orders shipped from the front door of our home. Over the last 5 years, GITL has grown to a global brand with products sold in Ricky's NYC and Macy's as well as boutiques and spas across the US and Canada.

GITL has been seen in The New York Times and ABC as well as OK! Magazine which featured GITL in their A List Beauty & Fashion Picks. LA Fashion Magazine added GITL to its Natural Beauty Hotlist and Spotlyte named GITL as one of 8 New and Incredible Self Tanners That You’ll Be Slathering on All Summer, sharing the list with many nationally-recognized industry leaders.