Get Into The Limelight Founder Lindsay Schneider and MTV Jersey Shore’s Samantha “Sammi Sweetheart” Giancola @sammisweetheart holding Sunkissed by Sammi Sweetheart x Get Into The Limelight self tanner, wearing Get Into The Limelight Tanning Pajamas

ABC The Bachelor and Bachelor in Paradise’s Amanda Stanton Fogel @amanda_stantonn holding Get Into The Limelight x Amanda Stanton Self-Tanning Drops with Hyaluronic Acid

Influencer Hollie Woodward @holliewdwrd holding Get Into The Limelight x Hollie Woodward’s HOLLIEwood Glow Sunless Tanning Mousse

Influencer Hollie Woodward @holliewdwrd holding Get Into The Limelight x Hollie Woodward’s Back Applicator, part of the Hollie Woodward Accessories set

Celebrity Spray Tan artist Guy Cory @guycorytans wearing Get Into The Limelight Tanning Pajamas and holding GITL x Guy Cory Professional Spray Tan Solution

Influencer Natalie Kennedy @nataliepkennedy holding Get Into The Limelight x Natalie Kennedy NATurally Clear Water Mousse

MTV Jersey Shore’s Samantha “Sammi Sweetheart” Giancola @sammisweetheart holding Sunkissed by Sammi Sweetheart x Get Into The Limelight self tanner

Get Into The Limelight Founder Lindsay Schneider and Influencer Natalie Kennedy @nataliepkennedy holding Get Into The Limelight x Natalie Kennedy NATurally Clear Water Mousse, wearing Get Into The Limelight Tanning Pajamas

Behind the glow

Get Ready With Us

GITL goes on before the playlist hits and the group chat starts popping off.

The night out is fun, but so is walking into a big meeting with extra confidence or looking better than a completely unremarkable Tuesday requires.

Get Into The Limelight Founder Lindsay Schneider holding Get Into The Limelight Dark Self-Tanning Mousse

Lindsay Schneider built GITL around that feeling.

Eight years in, what gets made still comes down to how it feels, how it performs, and whether she'd actually want it on her own skin. Her standards haven't changed.

Before GITL

The Tan Was Nonnegotiable

Lindsay Schneider holding Get Into The Limelight self-tanner

Lindsay was supposed to be a doctor.

Pre-med at Washington University in St. Louis was the plan until a Mandarin class for fun sent her to China and into product development. She got very good at spotting the tiny decisions that make a product worth coming back to. Self-tanner was the VIP in her suitcase. When she couldn’t restock abroad, Lindsay made every last drop count.

Lindsay Schneider, founder of Get Into The Limelight, at Mount Everest Base Camp

She had notes.

In 2018, she was trekking to Everest Base Camp and thinking about self-tanner again. By then, she knew exactly what was missing from the formulas she’d been using. She knew how products got made and, well, she had notes. She wanted deeper, more natural-looking color, and a formula that didn’t feel like a compromise everywhere else. So she went home and started making her own.

Lindsay Schneider with the Get Into The Limelight spray tan tent at Kourtney Kardashian Barker's Camp Poosh at Coachella 2025

Let There Be Limelight

GITL started in 2018 at Lindsay’s parents’ house. Her family helped pack orders after work while boxes slowly took over the dining room. More than 10,000 packages eventually left through that front door. With one “okay, I’m obsessed!” at a time, GITL started showing up everywhere. Showing up for you is still the whole point.

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