About Us

You're welcome to read about us, but really, we're all about you.

Hi there! Lindsay here 👋🏽  and I am the Founder of GITL. One thing you should know about me: Self-tanner has always been my #1 beauty must-have. One layer of self-tanner makes me feel like I can accomplish anything!

Whereas most tanners contain harmful chemicals, I’ve specifically formulated our vegan self-tanning mousse to be sulfate and paraben-free and made with natural and organic ingredients, containing EcoCert-approved DHA. Our customers love the streak-free, transfer-free, quick dry, and professional strength color.

But our differentiator extends far beyond the product.

While scrolling through well-known self-tanning brands on Instagram, I realized the promoted image of beauty is highly selective and often filtered. The self-tanning industry is all about self-confidence, and I wanted to create a brand featuring real customers and the inclusion of underrepresented groups because Everyone Deserves a Spot in the Limelight.

As the daughter of a parent in an underrepresented group, diversity and inclusion has always been a huge part of my life, and the sudden passing of my dad is what inspires me and motivates me to continue growing GITL.

GITL has been seen in The NY Times and ABC as well as OK! Magazine which featured GITL in their A List Beauty & Fashion Picks and Spotlyte named GITL as one of 8 New and Incredible Self Tanners That You’ll Be Slathering on All Summer, sharing the list with industry beasts including L’Oreal and St. Tropez.

Thank you for choosing GITL, and may we all continue to glow and grow together ✨


My Dad & Me